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Deindividuation theory seeks to provide an explanation for a variety of antinormative collective behavior, such as violent crowds, lynch mobs, etc. [4] Deindividuation theory has also been applied to genocide [5] and been posited as an explanation for antinormative behavior online and in computer-mediated communications. [6]
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
Deindividuation theory is largely based on the ideas of Gustave Le Bon [27] and argues that in typical crowd situations, factors such as anonymity, group unity, and arousal can weaken personal controls (e.g. guilt, shame, self-evaluating behavior) by distancing people from their personal identities and reducing their concern for social evaluation.
The social identity model of deindividuation effects (SIDE) was developed from further research on the social identity theory and the self-categorization theory, further specifying the effects of situational factors on the functioning of processes proposed by the two theories.
Philip George Zimbardo (/ z ɪ m ˈ b ɑːr d oʊ /; March 23, 1933 – October 14, 2024) was an American psychologist and a professor at Stanford University. [2] He was an internationally known educator, researcher, author and media personality in psychology who authored more than 500 articles, chapters, textbooks, and trade books covering a wide range of topics, including time perspective ...
Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior.
Identity-based motivation theory (IBM) is a social psychological theory of human motivation and goal pursuit, which explains when and in which situations people’s identities or self-concepts will motivate and to take action towards their goals. [1]
The general theory suggests we think of social impact as the result of social forces operating in a social structure (Latané). The theory's driving principles can make directional predictions regarding the effects of strength, immediacy, and number on compliance. However, the principles are not capable of specifying precision on future ...