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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged.

4. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Image linking is a way of submitting images, such as infographics, to image directories and linking them back to a specific URL. Guest blogging Also known as guest posting, is a popular SEO technique that consists of writing a piece of content for another website with the goal of getting more visibility and possibly link back to the author's ...

5. Web design - Wikipedia

   en.wikipedia.org/wiki/Web_design

   In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

6. Web content - Wikipedia

   en.wikipedia.org/wiki/Web_content

   Web content may include webpage document pages, information, software data and applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages stored on email servers, and more. And we include future web content as well as present web content roadmap."

7. Online presence management - Wikipedia

   en.wikipedia.org/wiki/Online_presence_management

   Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

8. Link farm - Wikipedia

   en.wikipedia.org/wiki/Link_farm

   In fact, interlinking your blogs could help Google, and a single exposed blog could reveal the whole blog network by looking at the outbound links. A blog network may also refer to a central website, such as WordPress, where a user creates an account and is then able to use their own blog. The created blog forms part of a network because it ...

9. Cloaking - Wikipedia

   en.wikipedia.org/wiki/Cloaking

   Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.