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Open an Excel sheet with your historical sales data. Select data in the two columns with the date and net revenue data. Click on the Data tab and pick "Forecast Sheet."
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
It shows that with premium partnerships, like its NFL Sunday Ticket offering, and ad-free consumption options, people are ready to pay for YouTube. YouTube isn’t moving away from advertising.
The announcement comes after Alphabet, in reporting fourth-quarter 2023 earnings, boasted that YouTube and Google subscription services generated more than $15 billion in revenue last year. That ...
In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach an agreement on a licensing deal.
[353] [354] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [355] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [356] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [357]
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...