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Thus, encoding/decoding is the translation needed for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, such as displays of non-verbal communication.
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .
Decoding, in semiotics, is the process of interpreting a message sent by an addresser (sender) to an addressee (receiver). The complementary process – creating a message for transmission to an addressee – is called encoding .
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
After the symbolic decoding process, ideation occurs in the form of thinking, organizing information, planning, and proposing messages. [41] As a last step, the thus conceived ideas are encoded into a symbolic form and expressed using words, gestures, or movements. This process can happen right after the ideation or with some delay. [42]
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The steps of encoding and decoding in Schramm's model perform the same role as transmitter and receiver in the Shannon–Weaver model. [ 5 ] [ 23 ] [ 24 ] Because of its emphasis on communication as a circular process, the main focus of Schramm's model is on the behavior of senders and receivers.
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