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Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]
Amazon sells many products under its own brand names, including phone chargers, batteries, and diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019.
Belkin: Headquartered in California, offers chargers, cables, and cases. Casetify: Known for customizable phone cases and other accessories. Evelatus: A Europe-based brand offering cables, cases, chargers, and screen protectors. [5] OtterBox: Famous for rugged, protective cases. Popsockets: Popularized collapsible phone grips and stands.
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