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BrandAds is an online video analytics company based in Emeryville, California.It produces BrandAds Bridge, a tool for advertisers that measures the success of online video campaigns using more than 30 performance metrics such as gross rating point (GRP), viewability, time spent, brand lift by demographic segment, social lift and social sentiment.
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The Digital Advertising Alliance of Canada (DAAC) is a Canadian non-profit trade association. Founded in 2013 by eight Canadian marketing and communication trade associations, [ 2 ] [ 3 ] the DAAC is responsible for the operations of the AdChoices self-regulatory programs, and the Political Ads Program, in Canada.
"Interest-based advertising" (also known as "online behavioural advertising" or "behavioral targeting") selectively displays ads based on browsing history, primarily using cookies, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory ...
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AOL offers a variety of advertisements from specially selected merchants. Our relationships with other companies often allow us to offer these products to you at significant discounts.
The Digital Services Act [1] (DSA) is an EU regulation adopted in 2022 that addresses illegal content, transparent advertising and disinformation. It updates the Electronic Commerce Directive 2000 in EU law, [2] [3] and was proposed alongside the Digital Markets Act (DMA).