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In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]
Nabokov described his grapheme–color synesthesia at length in his autobiography, Speak, Memory: [80] I present a fine case of colored hearing. Perhaps "hearing" is not quite accurate, since the color sensations seem to be produced by the very act of my orally forming a given letter while I imagine its outline.
The color spectrum clearly exists at a physical level of wavelengths (inter al.), humans cross-linguistically tend to react most saliently to the primary color terms (a primary motive of Bornstein's work and vision science generally) as well as select similar exemplars of these primary color terms, and lastly comes the process of linguistic ...
The McGurk effect is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound. [ 1 ]
The two-streams hypothesis is a model of the neural processing of vision as well as hearing. [1] The hypothesis, given its initial characterisation in a paper by David Milner and Melvyn A. Goodale in 1992, argues that humans possess two distinct visual systems. [2]
In the last two decades, significant advances occurred in our understanding of the neural processing of sounds in primates. Initially by recording of neural activity in the auditory cortices of monkeys [18] [19] and later elaborated via histological staining [20] [21] [22] and fMRI scanning studies, [23] 3 auditory fields were identified in the primary auditory cortex, and 9 associative ...
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Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products.