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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.

3. Google APIs - Wikipedia

   en.wikipedia.org/wiki/Google_APIs

   The APIs provide functionality like analytics, machine learning as a service (the Prediction API) or access to user data (when permission to read the data is given). Another important example is an embedded Google map on a website, which can be achieved using the Static Maps API, [1] Places API [2] or Google Earth API. [3]

4. API key - Wikipedia

   en.wikipedia.org/wiki/API_key

   An application programming interface (API) key is a secret unique identifier used to authenticate and authorize a user, developer, or calling program to an API. [1] [2]Cloud computing providers such as Google Cloud Platform and Amazon Web Services recommend that API keys only be used to authenticate projects, rather than human users.

5. API - Wikipedia

   en.wikipedia.org/wiki/API

   An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. [1] A document or standard that describes how to build such a connection or interface is called an API specification.

6. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

7. Performance indicator - Wikipedia

   en.wikipedia.org/wiki/Performance_indicator

   A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [ 2 ]

8. Altmetrics - Wikipedia

   en.wikipedia.org/wiki/Altmetrics

   Additionally, whether the API leads to any missing data is unsolved. [4] As for systematic bias, like other metrics, altmetrics are prone to self-citation, gaming, and other mechanisms to boost one's apparent impact such as performing citation spam in Wikipedia. Altmetrics can be gamed: for example, likes and mentions can be bought. [56]

9. Web API - Wikipedia

   en.wikipedia.org/wiki/Web_API

   An example of a popular web API is the Astronomy Picture of the Day API operated by the American space agency NASA. It is a server-side API used to retrieve photographs of space or other images of interest to astronomers, and metadata about the images. According to the API documentation, [15] the API has one endpoint: