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Jay William Schulberg (July 17, 1939 – January 12, 2005) was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines.
"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
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Currently, USDA says that schools must offer fat-free and/or low-fat (1%) unflavored milk as part of school breakfasts and lunches. Schools may also offer fat-free and/or low-fat (1%) flavored ...
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Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the " drinka pinta milka day " slogan used by the MMB from 1959. The new slogan was an attempt to halt declining sales particularly among young people.
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