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To market the magazine, the two used direct mail marketing and sent 5,000 letters to nurses and school teachers. In 1925, DeWitt Wallace purchased land in Westchester County, New York where he moved the headquarters of RDA. In 1927, the number of Reader's Digest subscribers increased to 30,000. In 1939, the number was up to 3 million, and, by ...
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For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined. [2]
The magazine was founded in 1951 [3] by Universal Publishing & Distributing. UPD sold the magazine to Webb Publishing in 1977 to pay down debts that would ultimately finish off the company. Robert Maxwell acquired Webb in 1987, and sold the magazine to the Reader's Digest Association that year.
For 100 years, Reader’s Digest has proudly re-printed the funniest and corniest gags, anecdotes, and pithy one-liners in the pages of our magazine. These gags now live online alongside our ...
A look at the significant, memorable, and prescient articles and authors from 100 years of Reader’s Digest. The post 32 of the Most Memorable Reader’s Digest Stories Ever appeared first on ...
Its publisher was Reader's Digest AB between 1989 and 1998 when the company was renamed as Det Beste AB. [2] Det Bästa is a news and general interest digest. [6] The magazine had covered materials from its parent publication, Reader's Digest, until 2008 when it was redesigned to expand its content. [7]
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