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Le Vian worked with the supplier Rio Tinto and partnered with the retailer, Signet Jewelers. The brand heavily advertised the 'chocolate diamond' line including a massive TV media spend. The campaign was a success; in 2007 virtually no one was searching for "chocolate diamonds", and in 2014 the number jumped to 400,000 times a year.
In 1995, Federated Department Stores (now Macy's, Inc.), which owned both Macy's and I. Magnin specialty department stores, closed the I. Magnin chain. Macy's 1929/1948 building and its Union Square-facing buildings formed an "L" shape surrounding the I. Magnin Union Square store at the southwest corner of Stockton and Geary streets, built in 1946.
In 2005, May was acquired by Federated Department Stores for $11 billion (~$16.5 billion in 2023) in stock, with all former May divisions being folded into Federated's various Macy's branches. [14] [15] In 2006, over 400 former May stores, with their wide variety of long-standing brand names, were consolidated and renamed as Macy's.
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3180 Kingsdale Center, Columbus, OH · Directions · (614) 459-6494