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Bibendum [1] (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man [2] or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires , it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand. [ 3 ]
nunc est bibendum: now is the time to drink: Carpe-Diem-type phrase from the Odes of Horace, Nunc est bibendum, nunc pede libero pulsanda tellus (Now is the time to drink, now the time to dance footloose upon the earth). Used as a slogan by Michelin and the origin of the Michelin Man's name Bibendum. nunc pro tunc: now for then
O'Galop was born in Lyon, France in 1867.. He began his career around 1893, drawing cartoons for magazines. [1] He created his first advertisement for Michelin in 1898 and would continue creating posters for the company featuring Bibendum until 1911.
I.37, Nunc est bibendum... – Now Is the Time to Drink! – An ode of joy for Octavian's victory at Actium, the capture of Alexandria, and the death of Cleopatra (30 BC). The tone of triumph over the fallen queen is tempered by a tribute of admiration to her lofty pride and resolute courage. I.38, Persicos odi, puer, apparatus...
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"Bibendum" is the name used in France for the iconic figure known in English language countries simply as "The Michelin Man". In June 2017, Michelin Challenge Bibendum has become Movin'On. The first edition was held in Montreal, Quebec, Canada and federates the worlds of mobility and innovation, public authorities and NGOs. The 2018, 2019 and ...
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