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The concept was created by advertising firm Foote, Cone & Belding (FCB) for a 1986 Sun-Maid commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with FCB in San Francisco) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song ...
The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop. [1]
In the past two decades, raisin grape acreage has plummeted statewide from 280,000 acres, the bulk of it in Fresno County, to about 70,000 acres of conventional raisin grapes.
With community support, the California Associated Raisin Company was established in 1912. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg, was launched; and in 1918 the company opened a new facility near downtown Fresno, California .
The California Dancing Raisins may be gone, but the industry is still hanging on. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in ...
The California Raisins' first big hit was the song "I Heard It Through the Grapevine" in the first of their series of TV spots for the California Raisin Advisory Board. They became such a media phenomenon that they went on to star in their own pair of primetime specials for CBS television, Meet the Raisins (1988), The Raisins Sold Out (1990 ...
The Raisins Sold Out!: The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. The show was broadcast August 29, 1990, on the U.S. television network CBS during primetime. It was the sequel to the Emmy-nominated special Meet the Raisins! in 1988.
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