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  2. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned. Online referral marketing focuses on interactions between customers. [8] The Internet is a common channel for referral-based marketing.

  3. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...

  4. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

  5. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    He recommended tracking repeat customers and referrals by other means, and conducting a small number of conversations if needed to identify problems and opportunities for improvement. [ 9 ] Some employees face discipline, financial consequences, or firing if they get low ratings, and many complain that some of the factors that consumers put ...

  6. 16 Things Real Estate Experts Say You Should Do ASAP to Sell ...

    www.aol.com/16-things-real-estate-experts...

    Ask your real estate agent for recommendations on updates and upgrades that could boost your home’s market appeal and increase the sale price, says Laura Heigl, an Indiana-based real estate ...

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    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Booze companies are betting big on nonalcoholic drinks. Here ...

    www.aol.com/alcohol-companies-bracing-culture...

    Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options. Booze companies are betting big on nonalcoholic ...

  9. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    In this sense, some of the key cognitive outcomes of viral marketing activities can include measures such as the number of views, clicks, and hits for specific content, as well as the number of shares in social media, such as likes on Facebook or retweets on Twitter, which demonstrate that consumers processed the information received through ...