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The Grenada dove (Leptotila wellsi) is a medium-sized New World tropical dove. It is endemic to the island of Grenada in the Lesser Antilles. Originally known as the pea dove [2] or Well's dove, [3] it is the national bird of Grenada. It is considered to be one of the most critically endangered doves in the world.
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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
Accompanying the billboard advertisements was the publication of the "Dove Report", a corporate study. [10] The creatives in charge of the shoot and original concept were Jacqueline Leak and Debra Fried from Ogilvy, New York. According to Ad Age, the campaign successfully increased sales of Dove soap from $2 billion to $4 billion in three years ...
Although dove release businesses advertise that their birds will be able to safely return home, released doves are frequently killed in accidents or by predators before they can return home. [6] Trained white homing pigeons , domesticated forms of the rock dove, stand a better chance of returning home if vigorously trained prior to release by a ...