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Industry Standard Coding Identification (ISCI; / ˈ ɪ z k i / IZ-kee), also known as Industry Standard Commercial Identification) was a standard created to identify commercials that aired on TV in the United States, for ad agencies and advertisers from 1970.
The Ad-ID system uses a web interface and a set of custom APIs to manage the system and integrate with customers' systems. The system uses a unique algorithm to maximize the use of the 12-character codes. The Ad-ID system required the last 4 characters of a code to increment from the left to right, and to cycle through numbers and letters.
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An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers. [1] It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications ...
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