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Mailchimp later announced its plans to shift from mail distribution to offering a full marketing platform aimed at smaller organizations. This shift includes allowing customers to record and track customer leads within the platform, build landing pages and websites, and run ad retargeting advertisements on Facebook and Instagram . [ 12 ]
2. Hover over My Services | click Subscriptions to access your account information. 3. Click Manage next to your subscription. 4. Click Change Plan. 5. Review the confirmation page. It will offer you the option of changing to a lower-priced plan rather than canceling your account.
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By January 2012, the service reported sending out 2.6 billion personalized emails monthly. [12] [42] [43] By March, the company was experiencing 10% monthly growth. [24] SendGrid announced in June 2012 that it was working with 60,000 businesses and had sent out 45 billion emails since its start in 2009. [12]
An ESP may provide tracking information showing the status of emails sent to each member of an address list. ESPs also often provide the ability to segment an address list into interest groups or categories, allowing the user to send targeted information to people who they believe will value the correspondence.