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In the mid-1990s, PepsiCo aired a series of commercials aiming to promote their Pepsi products and associated point system. [2] According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. [2]
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.
Pepsi Number Fever. The logo for the sales promotion. Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. The Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in ...
"It's a generational story," says director Andrew Renzi. The case, Leonard v.Pepsico, Inc., not only helped shape the decade, but the outcome has had a long-lasting impact that's still seen today ...
Photo Illustration by Kelly Caminero/The Daily Beast/Netflix The docuseries craze is now so rampant—especially on streaming services, which must never stop feeding the insatiable subscriber-base ...
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
Take a look back at the cost of a six-pack of beer over the decades and you might be surprised when you adjust for inflation. Skip to main content. 24/7 Help. For premium support please call: ...
The Dangerous World Tour was the second world concert tour by American singer Michael Jackson and was staged to promote his eighth studio album Dangerous. The tour was sponsored by Pepsi-Cola. All profits were donated to various charities including Jackson's own "Heal the World Foundation". It began in Munich, Germany, on June 27, 1992, and ...