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Carl Anton Swanson (May 1, 1879 – October 9, 1949) was a Swedish-American businessman, who was the founder of the U.S. national food production company Swanson. Background [ edit ]
Swanson chicken pot pie. Carl A. Swanson (1879–1949) was a Swedish immigrant who worked on a farm in Blair, Nebraska, until he moved to Omaha.There, he worked in a grocery store where he came into contact with John O. Jerpe, who owned a small commission company, in which Swanson would become a partner in 1899. [1]
Betty Cronin (July 12, 1928–December 11, 2016) was an American bacteriologist and co-author of Campbell’s Great American Cookbook.Some call her "the mother of TV dinners", [1] though the development of the idea has several claimants. [2]
From the Swanson TV dinners of the 1950s to the Realgood frozen foods of today, the freezer aisle's stalwarts have evolved over the last several decades. Swanson TV Dinners, Hot Pockets, and More ...
In recent years, Thomas' TV Dinner role was disputed by former Swanson and Campbell employees, frozen food industry officials, and Swanson family heirs, who said the product was created by the Swanson brothers, Clarke and Gilbert. [3] (M. Crawford Pollock, who was Swanson's in-house marketing chief at the time, was also said to have played a role.)
Swanson, a large producer of canned and frozen poultry in Omaha, Nebraska, was able to promote the widespread sales and adaptation of frozen dinner by using its nationally recognized brand name with an extensive national marketing campaign nicknamed "Operation Smash" and the clever advertising name of "TV Dinner," which tapped into the public's ...
In 1979, Carlson married Patricia Caroline Swanson, an heiress to the Swanson frozen-food fortune. Swanson was the daughter of Gilbert Carl Swanson , and the niece of Senator J. William Fulbright . [ 32 ] [ 33 ] This was the third marriage for Swanson, who legally adopted Tucker Carlson and his brother.
Swanson soon had a runaway hit on its hands, selling 10 million TV dinners in 1954. ... They needed a catchy name. The founder's 4-year-old granddaughter, Debbie, proved just the inspiration they ...