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Bettina Ballard, Fashion Editor at Vogue, had returned to New York a few months earlier after 15 years spent covering French fashion from Paris: "We have witnessed a revolution in fashion at the same time as a revolution in the way of showing fashion." [17] British women shopping at Woolworths, 1945
Although the hippie look was widespread, it was not adopted by everyone. Many women still continued to dress up with more glamorous clothes, inspired by 1940s movie star glamour. Other women just adopted simple casual fashions, or combined new garments with carefully chosen secondhand or vintage clothing from the 1930s, 1950s and 1960s. [22]
They are now widely worn on every continent by people of all ages and social classes. Along with mass-marketed informal wear in general, blue jeans are perhaps American culture's primary contribution to global fashion. [4] Other fashion trends started in the US include sportswear as fashion along with athletic shoe wear like Converse or Nike.
It is the piece of a two-part exhibit that explores fashion in the United States. This exhibit highlights stylistic narratives and histories of the American Wing Period. Each immersive period rooms reflect America from the 1700s to the 1970s and captures men's and women's fashion.
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Through her long career (she worked into her 90s, and died in 2003, at age 100) she did as much as anyone to shape the American fashion industry. In large part, she created it.
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