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Launched in 2007, [1] [2] Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. [3] [4] [5] Companies pay a fee to Amazon and provide products for review. The products are then passed to Amazon reviewers, who can publish a review.
During the 1999 Christmas season, Amazon leased the rights to a defunct imprint called Weathervane. This was Amazon's first attempt at publishing. [27] The titles included Christmas recipe books and others without much market appeal, they were the "creatures from the black lagoon of the remainder table" according to a former employee James Marcus. [27]
He explained, "to test the system, we uploaded a fake Kindle book titled How To Cure Autism: A guide to using chlorine dioxide to cure autism. The listing was approved within two hours. When creating the book, Amazon's Kindle publishing service suggested a stock cover image that made it appear as though the book had been approved by the FDA."
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