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Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm (3.3 in)). They are sold only in longer 100 and 120 mm (3.9 and 4.7 in) lengths, to afford the cigarettes a more "elegant" appearance and ostensibly to reduce the amount ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]
With this prominent sponsorship came a whole slew of advertisements that featured tennis greats like Billie Jean King and Rosemary Casals alongside the Virginia Slims logo. Other Virginia Slims advertisements feature slender women in varying states of activity (dancing, running, ice skating, etc.) thus promoting a general attitude of health and ...
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
The "Vogue Superslims" and "Vogue Superslims Menthol" were launched in 1987. In 2005, the Vogue Arome line was released, and it was in the European market until 2006. In March 2007, Vogue Blanche and Vogue Noire were launched. The manufacturers announced an image renewal in August 2007.
Enjoyed a nice renaissance in Philly – posting a 2.65 ERA and a 1.04 WHIP on the fringes of their starting rotation – before a lat strain ended his season before July. A useful arm to augment ...
The 1972 Virginia Slims Circuit consisted on 22 tournaments including the U.S. Open the circuit began on 12 January and ended on 11 October and offered $587,775 in prize money. [5] Billie Jean King won most events on this circuit with 7 titles of her 11 titles in total she played on all three circuits and won events across all three.