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The Walt Disney Company and Universal entered bidding negotiations with Warner Bros. and Rowling for the theme park rights to Harry Potter in the United States. [15] In 2004, Rowling signed a letter-of-intent with Disney, with the company intending to develop a Harry Potter section in a corner of Fantasyland , within the Magic Kingdom park at ...
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A Harry Potter-themed attraction at either a Disney or Universal park was rumored in 2003. [8] [9] However, the rights to the Harry Potter franchise had been acquired by Warner Bros., who denied all rumors. [10] Both Disney and Universal entered bidding negotiations with Warner Bros. and Rowling for the theme park rights to Harry Potter. [11]
In the late 1990s, Universal Destinations & Experiences began discussing the possibility of purchasing the license for Harry Potter to create and theme amusement park rides. As Time Warner owns the license, a small walkthrough attraction was constructed at Warner Bros. Movie World called the Harry Potter Movie Magic Experience in 2001. This ...
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The attraction—the second Harry Potter-themed area to exist at a Universal resort—was designed by Universal Creative from an exclusive license with Warner Bros. Entertainment. After the successful debut of a similarly themed area at Universal Orlando Resort , Universal Destinations & Experiences announced the construction of a second ...
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