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Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.
Sales decision process is a formalized sales process companies use to manage the decision process behind a sale. SDP “is a defined series of steps you follow as you guide prospects from initial contact to purchase.” [1] This method includes planning specific timelines and milestones at the beginning of a sale, both internally and with the business customer.
The user can easily download and add files to their Excel sheets to use for their data. Other tools Excel offers is the use of conditional formatting and basic pivot tables and charts. Excel allows the user to reference other cells which ultimately allows for complex computations to be made and conclusions to be drawn from data. [21]
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
Consider a database of sales, perhaps from a store chain, classified by date, store and product. The image of the schema to the right is a star schema version of the sample schema provided in the snowflake schema article. Fact_Sales is the fact table and there are three dimension tables Dim_Date, Dim_Store and Dim_Product.
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Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.