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The post Now is the time to buy a new pair of eyeglasses — frames are buy one, get one free at Eyebuydirect appeared first on In The Know. Now is the time to buy a new pair of eyeglasses ...
Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [ 13 ] [ 19 ] They carry primarily affordable eyeglasses, but also offer three premium brands. [ 13 ] [ 20 ] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand.
In 2012, the company had sold more than $1.2 billion in retail eyewear sales over the internet since inception and served more than 5 million customers. [8] In 2014, French lens manufacturer Essilor acquired Coastal.com and appointed Roy Hessel as CEO. [9] Hessel, a former venture capitalist, founded online eyewear retailer Eyebuydirect in 2005 ...
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EyeBuyDirect has great deals on designer eyewear for Cyber Monday. Get 30% off designer frames and 50% off designer lenses through November 28.
The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood. [2] [3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO. [4] [5]
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