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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [12] available to viewers in the U.S. [13] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [14]
To view premium subscriptions on The Roku Channel via the web, visit www.therokuchannel.com, but note that as a result of the phased rollout, customers should check if their Roku player or Roku TV ...
Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations.
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Roku also added the "Featured Free" section as the top section of its main menu from which users can get access to direct streaming of shows and movies from its partners. [88] In January 2019, premium subscription options from select content providers were added to the Roku Channel.
Roku will launch Paramount+ as a premium subscription within the Roku Channel later this month, including a dedicated TV guide for all Paramount+ live content — its first for a premium partner.
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