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Mailing envelopes and small packages may receive as many as 27 handlings during shipment with the maximum drop height of 1.2 metres (3.9 ft). [1] The contents of the mailing envelopes often need protection from shock and vibration damage. Cushioning or padding can be built into the mailing envelope to help protect the contents.
The American Commerce Marketing Association, previously known as the American Catalog Mailers Association, (ACMA) is an industry association that advocates for catalog marketers. It is a nonprofit organization organized under Internal Revenue Code Section 501(c)(6) and headquartered in Washington, D.C.
The National Association of Presort Mailers (NAPM) is a US trade group which represents major mailers and third-party presorted mailing firms. External links
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This reduces costs for mailers by narrowing the mailing universe to only the most likely audience. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing ...
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