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Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
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Bang Energy is an American brand of energy drinks made by Vital Pharmaceuticals, a corporation located in Florida. As of 2023, Bang was the fourth-highest-selling energy drink in the United States, behind Monster, Red Bull and Celsius. [1] On July 31, 2023, Monster Beverage acquired Vital Pharmaceuticals for
Energy drink brands often associate themselves with video games and online celebrities, and are also promoted by influencers on platforms like Twitch, where 70% of the viewers are ages 18-34.
However, key distribution partner PepsiCo (NASDAQ: PEP) reduced the amount of warehoused Celsius drinks to a painful degree. Monster didn't do much better. Revenues rose 1% year over year while ...
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