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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 and Get a Mac. Many of Apple's product announcements occur during keynote speeches the company gives several times a year, at Apple Special Events or at Apple's Worldwide Developers Conference , that help reinforce ...

  3. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    In September 2016, the company began using it as the typeface of word marks such as "iPhone", "AirPods", and "MacBook Pro" on the devices themselves, as well as keynote slides and product packaging. This change was also reflected in some headlines on product marketing web pages. [ 4 ]

  4. Apple Inc. design motifs - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._design_motifs

    The first generation iPhone debuted this new style, showing off darker aluminium on its back and a glass front. The design was then carried over to the iMac line, which now consists mostly of aluminium face, except for a black rim around the screen, and a glass covered screen.

  5. Keynote (presentation software) - Wikipedia

    en.wikipedia.org/wiki/Keynote_(presentation...

    Style text by filling it with gradients or images or by applying new outline styles. Place images, shapes, and equations inline in text boxes so they move with the text. Edit master slides while collaborating on a presentation. Using face detection, subjects in photos are intelligently positioned in placeholders and objects. 10.0 March 31, 2020

  6. Individual branding - Wikipedia

    en.wikipedia.org/wiki/Individual_branding

    Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."

  7. iPhone naming - Wikipedia

    en.wikipedia.org/wiki/IPhone_naming

    Similarly, "C" was used to denote the lower-priced iPhone 5C, a variant of the iPhone 5 with similar features and internals, and is the only iPhone with "C" in its name. iPhone X (pronounced "10"), iPhone XR (pronounced "10R") and iPhone XS and XS Max (pronounced "10S") are currently the only iPhones to have been branded with Roman numerals (X).

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  9. History of the iPhone - Wikipedia

    en.wikipedia.org/wiki/History_of_the_iPhone

    The "iPhone" term was registered by Gradiente in 2000, seven years before Apple's release of its first iPhone. This decision came three months after Gradiente Eletrônica launched a lower-cost smartphone using the iPhone brand. [128] In June 2014, Apple won, for the second time, the right to use the brand name in Brazil.

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