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Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
The nonprofit Ethical Consumer Research Association continues to publish Ethical Consumer and its associated website, which provides free access to ethical rating tables. Although single-source ethical consumerism guides such as Ethical Consumer, Shop Ethical, [4] and the Good Shopping Guide [5] are popular, they suffer from incomplete coverage.
An investigation into the limits of Fair Trade as a development tool and the risk of clean-washing, HEI Working Papers, vol. 6, Geneva: Economics Section, Graduate Institute of International Studies, October. Mohan, S. (2010), Fair Trade Without the Froth – a dispassionate economic analysis of 'Fair Trade', London: Institute of Economic Affairs.
Ethical Consumer Research Association Ltd (ECRA) is a British not-for-profit publisher, research, political, and campaign organisation which publishes information on the social, ethical and environmental behaviour of companies and governments and issues around trade justice and ethical consumption. [1]
Ethical Trading Initiative (ETI) [4] is a UK-based organisation that reaches out to 9.8 million workers per year. [5] Since their inception in 1998, they have supported ethical trade in global supply chains by introducing legal protection for 600,000 migrant workers in the UK, aided movements for the increase of real wages in parts of Bangladesh, and contributed to more than 133,000 ...
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
Although U.S. interest in fair trade has lagged behind that in the UK, the movement has continued to grow. Scholars of consumer behaviour have studied reasons for its growth in popularity. They suggest that Fair Trade Towns USA and other fair trade organizations have successfully capitalized on what is known as ethical consumption.
The Fairtrade Mark is an international independent consumer Mark which appears on products as a guarantee that producers and traders have met fair trade standards. The Fairtrade Mark is owned and protected by Fairtrade International, on behalf of its 25-member and associate member labeling initiatives and producer networks.