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At the time, the typeface was considered new and modern. The exact font used by Apple is slightly modified from the standard Motter Tektura: the s is more conventionally shaped, as opposed to the descending "hook" design of the normal typeface, and (with the exception of the Disk II 5.25 drive) the dot over the i is removed.
The post 36 Hidden Messages in Company Logos You See All the Time appeared first on Reader's Digest. What do Apple, Amazon, Baskin Robbins, and Toblerone have in common? They have hidden messages ...
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
This timeline of Apple products is a list of all computers, phones, tablets, wearables, and other products made by Apple Inc. This list is ordered by the release date of the products. Macintosh Performa models were often physically identical to other models, in which case they are omitted in favor of the identical twin.
The Apple IIc. The Snow White design language was developed by Hartmut Esslinger's Frog Design, and was used from 1984 to 1990. The Apple IIc was the first Apple product to use the design language. Snow White is characterised by its heavy use of vertical and horizontal lines for both decoration, ventilation and to create the illusion that the ...
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
e:^ 1 All Apple connectors and cables began a transition to beige in 1985, however, certain Macintosh peripheral cables (e.g. mice and disk drives), despite adopting the new connector style, retained their medium-brown appearance until the transition to Platinum in 1987, at which time all cables became a dark gray color Apple called "Smoke".