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At the time, the typeface was considered new and modern. The exact font used by Apple is slightly modified from the standard Motter Tektura: the s is more conventionally shaped, as opposed to the descending "hook" design of the normal typeface, and (with the exception of the Disk II 5.25 drive) the dot over the i is removed.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
The first official logo of Apple Inc. was used from 1977 to 1998. [189] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [190] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry.
The post 36 Hidden Messages in Company Logos You See All the Time appeared first on Reader's Digest. What do Apple, Amazon, Baskin Robbins, and Toblerone have in common? They have hidden messages ...
English: Apple's absolute first logo, pre 1976. Drawn by then co-founder Ronald Wayne. The logo features Sir Isaac Newton sitting under the apple tree where he supposedly discovered gravity, by an apple falling on his head. See here for the 1976 Apple 1 manual and advertisements where this logo was used.