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  2. CMT Association - Wikipedia

    en.wikipedia.org/wiki/CMT_Association

    The CMT Association is a non-profit, global, professional association of technical analysts headquartered in New York City, servicing over 4,500 market analysis professionals in around 137 countries. The CMT Association is a global credentialing body with nearly 50 years of service to the financial industry. [ 1 ]

  3. Construction Marketing Association - Wikipedia

    en.wikipedia.org/wiki/Construction_Marketing...

    Marketing professionals may obtain certification through the association's "Certified Construction Marketing Professional" (CCMP) program. In 2014, CMA announced a national survey regarding request for proposal (RFP) effectiveness and best practices, identifying how architectural, construction, and engineering companies manage RFP processes and ...

  4. Requirements management - Wikipedia

    en.wikipedia.org/wiki/Requirements_management

    Requirements come from different sources, like the business person ordering the product, the marketing manager and the actual user. These people all have different requirements for the product. Using requirements traceability, an implemented feature can be traced back to the person or group that wanted it during the requirements elicitation.

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  7. Market intelligence - Wikipedia

    en.wikipedia.org/wiki/Market_intelligence

    Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

  8. AOL Mail

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Master of Marketing Research - Wikipedia

    en.wikipedia.org/wiki/Master_of_Marketing_Research

    The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."

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