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Television is currently one of the largest mass media channels in Vietnam, as surveys show that 8 out of 10 people watch television daily. However, television is being challenged by new forms of media, seeing a decline in broadcaster revenues as well as a shift in audiences to services such as video on demand or social networks on the internet. [9]
Conversely, the Han River in South Korea is often erroneously translated as sông Hàn (韓) when it should be sông Hán (漢) due to the name's similarity with the country name. However, the homograph/homophone problem is not as serious as it appears, because although many Sino-Vietnamese words have multiple meanings when written with the ...
Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.
Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part of broader PR activities.
Vietnam Multimedia Corporation VTC (Vietnamese: Tổng công ty Truyền thông đa phương tiện VTC) was a state-owned enterprise in Vietnam focused on multimedia services.
Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm.It functions as the web relationship influence among internet users and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a ...
Vietnam Television (Vietnamese: Đài Truyền hình Việt Nam), operating under its official abbreviation VTV, is the national television broadcaster of Vietnam. As the state broadcaster under the direction of under the Government of Vietnam, VTV is tasked with "propagating the views of the Party, policies, laws of the government".
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.