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  2. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  3. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.

  4. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  5. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener. In addition, the speaker may use pathos and fear to sway the audience. Pathos may also include appeals to audience imagination and hopes , done when the speaker paints a scenario of positive future results of following ...

  6. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Since the aim of rhetoric is to be persuasive, the level to which the rhetoric in question persuades its audience is what must be analyzed, and later criticized. In determining the extent to which a text is persuasive, one may explore the text's relationship with its audience, purpose, ethics, argument, evidence, arrangement, delivery, and style.

  7. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    A reflective essay is an analytical piece of writing in which the writer describes a real or imaginary scene, event, interaction, passing thought, memory, or form—adding a personal reflection on the meaning of the topic in the author's life. Thus, the focus is not merely descriptive.

  8. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    Early research investigating how people process persuasive messaging focused mainly on cognitive theories and the way the mind processed each element of a message. One of the early guiding principles of underlying motivations of persuasive communications came from Leon Festinger’s (1950) statement that incorrect or improper attitudes are generally maladaptive and can have deleterious ...

  9. Rhetorica ad Herennium - Wikipedia

    en.wikipedia.org/wiki/Rhetorica_ad_Herennium

    Catachresis is the use of an inexact but similar word in place of the proper one (example: The power of man is short). The author defines metaphor as the application of one object to another due to some indirect similarity, and allegory as the implication of multiple meanings to a phrase beyond the actual letter of the words used.