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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
So the qualifier "organic" was invented to distinguish non-ad search results from ads. [3] It has been used since at least 2004. [4] Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry.
India Organic is a certification mark for organically farmed food products manufactured in India. [1] The certification mark certifies that an organic food product confirms to the National Standards for Organic Products [ 2 ] established in 2000.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1]
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. [2]
As of 2018, India has the largest number of organic farmers in the world and constitutes more than 30% of organic farmers globally. [229] India has 835,000 certified organic producers. [230] However, the total land under organic cultivation is around 2% of overall farmland. [231] [232]
Organic India is a multi-national company founded in 1997 by couple Bharat Mitra and Bhavani Lev (née Holly Bronfman), in Lucknow, India, that produces halal certified organic herbal and Ayurvedic health products. [1] [2] The company is most known for their line of organically grown tulsi teas, which are sold in India, the US, Canada, and the UK.
Semantic search denotes search with meaning, as distinguished from lexical search where the search engine looks for literal matches of the query words or variants of them, without understanding the overall meaning of the query. [1]