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An example of Asch's experimental procedure in 1955. There are six actors and one real participant (second to last person sitting to the right of the table). [3] In subsequent research experiments, Asch explored several variations on the paradigm from his 1951 study. [2]
The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge. To carry out a social experiment, specialists usually split participants into two groups — active participants (people who take action in particular events) and respondents (people who react to the action).
The experiment of Asch in 1951 is one example of normative influence. Even though John Turner et al. argued that the post experimental interviews showed that the respondents were uncertain about the correct answers in some cases. The answers might have been evident to the experimenters, but the participants did not have the same experience.
Lastly, Asch suggested that group influence can change how people perceive stimuli (See Asch, 1940 for an example). This is the most obscure of Asch's major ideas, in large part because it has not been cited frequently, but is nonetheless important because it speaks to the power of group influence.
Specifically, he asked participants in his experiment to judge the similarity of lines, an easy task by objective standards. Using accomplices to the plot, also known as confederates, Asch created the illusion that an entire group of participants believed something that was clearly false (i.e., that dissimilar lines were actually similar).
The Asch conformity experiments (1951) involved a series of studies directed by American Psychologist Solomon Asch that measured the effects of majority group belief and opinion on individuals. Fifty male students from Swarthmore College participated in a vision test with a line judgement task.
Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. . Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality trai
In the very first study he performed, Asch found that participants asked to form an impression of a person who was "intelligent, skillful, industrious, warm, determined, practical, and cautious" formed significantly different impressions than participants asked to describe a person who was "intelligent, skillful, industrious, cold, determined ...