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  2. Economics: Principles, Problems, and Policies - Wikipedia

    en.wikipedia.org/wiki/Economics:_Principles...

    The first edition of the book was published in 1960. Until the 10th edition, the author was Campbell R. McConnell, professor of economics at the University of Nebraska, Lincoln, and since the 11th edition, which was published in 1990, Stanley L. Brue, a professor of economics, has become a co-author. [1]

  3. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Microeconomics analyzes the market mechanisms that enable buyers and sellers to establish relative prices among goods and services. Shown is a marketplace in Delhi. Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce ...

  4. Economics (textbook) - Wikipedia

    en.wikipedia.org/wiki/Economics_(textbook)

    Economics was the second Keynesian textbook in the United States, following the 1947 The Elements of Economics, by Lorie Tarshis.Like Tarshis's work, Economics was attacked by American conservatives (as part of the Second Red Scare, or McCarthyism), universities that adopted it were subject to "conservative business pressuring", and Samuelson was accused of Communism.

  5. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    Klein, G. and Bauman, Y. The Cartoon Introduction to Economics Volume One: Microeconomics Hill and Wang 2010 ISBN 978-0-8090-9481-3. Samuelson, Paul; and Nordhaus, William. Economics. McGraw-Hill International Editions: 1989. Sutton, J. Sunk Costs and Market Structure. The MIT Press, Cambridge, Massachusetts, 1991 ISBN 0-262-19305-1.

  6. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  7. McGraw Hill Education - Wikipedia

    en.wikipedia.org/wiki/McGraw_Hill_Education

    McGraw-Hill logo used from 1971 to the late 1990s 330 West 42nd Street, the former, long-time headquarters of McGraw Hill. McGraw Hill was founded in 1888, when James H. McGraw, co-founder of McGraw Hill, purchased the American Journal of Railway Appliances. He continued to add further publications, eventually establishing The McGraw Publishing ...

  8. Category:Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Category:Microeconomics

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  9. Shephard's lemma - Wikipedia

    en.wikipedia.org/wiki/Shephard's_lemma

    Shephard's lemma is a result in microeconomics having applications in the theory of the firm and in consumer choice. [1] The lemma states that if indifference curves of the expenditure or cost function are convex , then the cost-minimizing point of a given good ( i {\displaystyle i} ) with price p i {\displaystyle p_{i}} is unique.