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A typical virtual tradeshow structure often includes a virtual exhibition hall which users enter with specific permissions and capabilities. Exhibitors can build virtual booths to exhibit information related to their products or services, just as they would at a trade fair in a convention center; visitors view these virtual trade show displays in the exhibition hall.
Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2]
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, Spain. A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors ...
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