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  2. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

  3. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Mannequins are used by apparel retailers to display their products in-store and in the window display. [20] They are a tool used to show consumers what their products look like on a person. The mannequins will commonly be styled to match trends as well display the latest products available. [20]

  4. Trade show - Wikipedia

    en.wikipedia.org/wiki/Trade_show

    Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, Spain. A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors ...

  5. Display stand - Wikipedia

    en.wikipedia.org/wiki/Display_stand

    A point-of-sale display assembled by a contract packager Display stand for postcards Display stands for statues in museum. A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1]

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  7. Gondola (retail) - Wikipedia

    en.wikipedia.org/wiki/Gondola_(retail)

    A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.

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