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  2. Gondola (retail) - Wikipedia

    en.wikipedia.org/wiki/Gondola_(retail)

    A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.

  3. Trade show - Wikipedia

    en.wikipedia.org/wiki/Trade_show

    Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, Spain. A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors ...

  4. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Mannequins are used by apparel retailers to display their products in-store and in the window display. [20] They are a tool used to show consumers what their products look like on a person. The mannequins will commonly be styled to match trends as well display the latest products available. [20]

  5. Display case - Wikipedia

    en.wikipedia.org/wiki/Display_case

    Display case shows and protects a painting by a follower of Robert Campin. A display case (also called a showcase, display cabinet, shadow box, or vitrine) is a cabinet with one or often more transparent tempered glass (or plastic, normally acrylic for strength) surfaces, used to display objects for viewing.

  6. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2]

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