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Discursive dominance or discursive power is the ultimate emergence of one discourse as dominant among competing ones in their struggle for dominance. Ultimately, one of the discourses emerges as dominant. The word ‘discursive’ is related to the word discourse, which refers to "communication of ideas".
The media is a hegemonic form of power that maintains their position, not through force, but through elaboration of a particular world view, an ideology, or a particular notion of common sense, which is widely infused into everyday cultural practices. This results in people consenting to power even when it may not be in their best interest. [6]
The method analyses how the social world, expressed through language, is affected by various sources of power. [1] As such, this approach is close to social constructivism, as the researcher tries to understand how our society is being shaped (or constructed) by language, which in turn reflects existing power relationships.
Discourse is a generalization of the notion of a conversation to any form of communication. [1] Discourse is a major topic in social theory, with work spanning fields such as sociology, anthropology, continental philosophy, and discourse analysis.
It analyses the way the language used reinforces power relationships, social hierarchies, and ideologies. [1] CDA is a critical theory approach to the study of discourse that views language as a form of social practice. CDA combines critique of discourse and explanation of how it figures within and contributes to the existing social reality, as ...
Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, spoken, or sign language, including any significant semiotic event. [citation needed]
Not only, therefore, prisons, madhouses, the panopticon, schools, confession, factories, disciplines, judicial measures, and so forth (whose connection with power is in a certain sense evident), but also the pen, writing, literature, philosophy, agriculture, cigarettes, navigation, computers, cellular telephones and—why not—language itself ...
The Archaeology of Knowledge (L’archéologie du savoir, 1969) by Michel Foucault is a treatise about the methodology and historiography of the systems of thought (epistemes) and of knowledge (discursive formations) which follow rules that operate beneath the consciousness of the subject individuals, and which define a conceptual system of possibility that determines the boundaries of ...