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Yamaha sold Cobia in March 2005 and stated it would concentrate on the "one brand, one vision" concept. In 2007 alone, Century sold one thousand boats and employees thought that things were on an upswing. But on December 1, 2009, Yamaha announced it was dropping its Century line. Century had at this point had 45 dealers in 18 states.
Yamaha also sponsors several professional ATV riders in several areas of racing, such as cross country racing and motocross. Yamaha has had success in cross country with their YFZ450, ridden by Bill Ballance, winning 9 straight titles since 2000. Yamaha's other major rider, Traci Cecco, has ridden the YFZ450 to 7 titles, with the first in 2000.
Outboard Marine Corporation sometimes referred to as Outboard Motor Company was formed in 1929 when ELTO was merged with Lockwood-Ash Motor Company. They began using the name OMC in 1956. Outboard Marine Corporation was the world's largest manufacturer and supplier of outboard motors and second largest producer of powerboats.
Yamaha Corporation (ヤマハ株式会社, Yamaha Kabushiki gaisha, / ˈ j ɑː m ɒ ˌ h ɑː /; Japanese pronunciation:) is a Japanese musical instrument and audio equipment manufacturer. It is one of the constituents of Nikkei 225 and is the world's largest musical instrument manufacturing company.
Evinrude Outboard Motors was a North American company that built a major brand of two-stroke outboard motors for boats. Founded by Ole Evinrude in Milwaukee , Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corporation (OMC) since 1935 but OMC filed for bankruptcy in 2000.
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