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The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication. It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Both studies focused on the communication of positive or negative emotions using single spoken words, such as "dear" or "terrible." The first study compared the relative importance of the semantic meaning of the word with the tone of voice and found that the latter was much more influential.
The detailed study of interpersonal communication dates back to the 1970s and was formalized based on aspects of communication that preceded it. Aspects of communication such as rhetoric, persuasion, and dialogue have become a part of interpersonal communication. [8] As writing and language styles developed, humans found ways to transfer messages.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
For Schramm, a central aspect of communication is that the participants "are trying to establish a 'commonness '" by sharing an idea or information. [9] [10] In this regard, communication can be defined as "the sharing of an orientation toward a set of informational signs" and is based on a relation between the communicators. [11]
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