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[1] [2] It was announced and launched by Google's CEO Sundar Pichai during his visit to India in January 2017. [3] [4] Digital Unlocked is a training program for small and medium-size businesses in India to start using the Internet to expand their business. The programme is built across the different formats of online, offline and mobile.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Entrepreneurs or companies can apply to host these events, and they include workshops and conferences on tech topics such as blockchain, Internet of Things, fintech, machine learning, and cloud computing as well as other important practical skills for entrepreneurs such as digital marketing, product management, and intellectual rights.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others. The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in ...
Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.
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