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An unassembled IKEA flat-pack stool. Ready-to-assemble furniture (RTA), also known as knock-down furniture (KD), flat-pack furniture, or kit furniture, is a form of furniture that requires customer assembly. The separate components are packed for sale in cartons which also contain assembly instructions and sometimes hardware.
The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [268] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [269]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA additionally runs two order and pick-up centers in Burgas and Plovdiv. The sixth store was opened in Veliko Tarnovo in November 2023. [73] 41 Thailand: 2011 Bangkok: 4 The first IKEA in Thailand opened its door on 3 November 2011, in Bang Phli, Samut Prakan. It is expected to have 43,000 square metres (460,000 sq ft) of retail space as a ...
A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups.
The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd where he was raised. [ 6 ] [ 9 ] In June 2013, Kamprad resigned from the board of Inter IKEA Holding SA and his youngest son Mathias Kamprad replaced Per Ludvigsson as the chairman ...
IKEA's nomenclature conventions name upholstered furniture after places in Sweden. The Klippan sofa is named after Klippan Municipality in Southern Sweden. [ 1 ] [ 2 ] Klippan was developed by IKEA's product developer and head of design Lars Engman and designer Noboru Nakamura. [ 3 ]
In the 20th century, well-known artists such as Salvador Dalí [3] and Andy Warhol [4] [5] created window displays. In the beginning of 21st century, visual merchandising was becoming a science. Currently, visual merchandising has become a major tool of business promotion which is widely used to attract customers and increase sales.
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