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  2. Apple Inc. (NASDAQ: AAPL ) reported Tuesday its fiscal third-quarter results , highlighted by higher iPhone average selling price (ASP) and better gross margins. The Analyst Rosenblatt Securities ...

  3. Average selling price - Wikipedia

    en.wikipedia.org/wiki/Average_Selling_Price

    The average selling price (ASP) of goods or commodities is the average price at which a particular product or commodity is sold across channels or markets. The term is especially used in the retail sector and technology distribution. [1] [user-generated source] In lodging industry, it is more commonly referred to as Average Room Rate or Average ...

  4. Unit price - Wikipedia

    en.wikipedia.org/wiki/Unit_price

    A product's average price is the result of dividing the product's total sales revenue by the total units sold. When one product is sold in variants, such as bottle sizes, managers must define "comparable" units. Average prices can be calculated by weighting different unit selling prices by the percentage of unit sales (mix) for each product ...

  5. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    Most people find it easier to work with gross margin because it directly tells you how much of the sales revenue, or price, is profit: If an item costs $100 to produce and is sold for a price of $200, the price includes a 100% markup which represents a 50% gross margin. Gross margin is just the percentage of the selling price that is profit.

  6. Apple is inching you toward its more expensive iPhones - AOL

    www.aol.com/finance/apple-inching-toward-more...

    The iPhone 15 Pro costs $999. But the Pro Max will now set you back a whopping $1,199. Apple was sure to point out that the $1,199 price point comes with the same amount of on-board storage as a ...

  7. The iPhone 16 isn’t selling as well as Apple may have hoped

    www.aol.com/finance/apple-iphone-16-hasn-t...

    Analysts say there appears to have been greater demand for the lower priced iPhone 16 and iPhone 16 Plus devices than the Pro and Pro Max, which could affect the average selling price and overall ...

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