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The company cited that companies like Nike, Adidas, and Under Armour (which all started making athletic footwear) starting their own team uniform units, and as a result eating away at Russell's market share in that department was a contributing factor in discontinuing Russell's team uniform manufacturing business.
Traditionally, a jersey is an item of knitted clothing, generally made of wool or cotton, with sleeves, worn as a pullover, as it does not open at the front, unlike a cardigan. It is usually close-fitting and machine knitted in contrast to a guernsey that is more often hand knit with a thicker yarn .
Youngsters who enter the contest have a chance to have their design worn as an on-field jersey, or featured as a kids giveaway item in 2024.
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
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Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.
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