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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
When staring at a bright color for a while (e.g. red), then looking away at a white field, an afterimage is perceived, such that the original color will evoke its complementary color (green, in the case of red input). When complementary colors are combined or mixed, they "cancel each other out" and become neutral (white or gray).
This moves the mixed color toward a neutral color—a gray or near-black. Lights are made brighter or dimmer by adjusting their brightness, i.e., energy level; in painting, lightness is adjusted through mixture with white, black, or a color's complement. The Color Triangle depicting tint, shade, and tone was proposed in 1937 by Faber Birren. [4]
Magenta is variously defined as a purplish-red, reddish-purple, or a mauvish–crimson color. On color wheels of the RGB and CMY color models, it is located midway between red and blue, opposite green. Complements of magenta are evoked by light having a spectrum dominated by energy with a wavelength of roughly 500–530 nm.
The color palette of earth tone typically includes warm and muted shades of brown, green, gray, and beige. Other colors that may be included in the earth tone palette are muted shades of orange, red, and yellow. These colors are inspired by the colors of the earth and can be found in natural materials like clay, sandstone, and rusted metal ...
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.
Neutrals are obtained by mixing pure colors with white, black or gray, or by mixing two complementary colors. In color theory, neutral colors are colors easily modified by adjacent more saturated colors and they appear to take on the hue complementary to the saturated color. Next to a bright red couch, a gray wall will appear distinctly greenish.
Color matches made in the paint industry are often aimed at achieving a spectral color match rather than just a tristimulus (metameric) color match under a given spectrum of light. A spectral color match attempts to give two colors the same spectral reflectance characteristic, making them a good metameric match with a low degree of metamerism ...