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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
CMO may refer to: Business. Chief marketing officer; Chief medical officer, the senior government official designated head of medical services;
The term tranche is used in fields of finance other than structured finance (such as in straight lending, where multi-tranche loans are commonplace), but the term's use in structured finance may be singled out as particularly important. Use of "tranche" as a verb is limited almost exclusively to this field.
"When people say, 'Oh, the CMO role is being eliminated,' that doesn't mean marketing isn't important. It simply means a company has chosen to structure around the role in a different way," he says.
Getting a job is hard right now—ask any Gen Z grad who's at risk of being "unemployable". But Squarespace’s chief marketing officer, Kinjil Mathur, says that’s long been the case, which is ...
Quality – can mean a high degree of excellence ("a quality product"), a degree of excellence or the lack of it ("work of average quality"), or a property of something ("the addictive quality of alcohol").[1] Distinct from the vernacular, the subject of this article is the business interpretation of quality.
There are considerable variations in the composition and responsibilities of corporate titles. Within the corporate office or corporate center of a corporation, some corporations have a chairman and chief executive officer (CEO) as the top-ranking executive, while the number two is the president and chief operating officer (COO); other corporations have a president and CEO but no official deputy.